Custom‑Made Whitening Trays
Bespoke trays specially designed for your mouth. They help the whitening gel spread evenly around the teeth and limit contact with gums.

Teeth Whitening Kits
Brighten your smile from the convenience of your home with an at-home teeth whitening kit. Safe, highly effective and monitor progress with a dentist.
4.7 Google rating
730+ verified patient reviews
Location convenience
Choose form 4 clinics
0% financing
Available up to 3 years
Pain management
Sedation options available
Experienced dentists
Clinicians with advanced training
Support for nervous patients
Calm, pressure-free care
Emergency appointments
Urgent dental care available
Private Dentistry Awards
Finalist 2023 · 2024 · 2025
Health-focused consultations
Understand options before deciding
Suitability first
An at-home teeth whitening kit includes gels, shade tabs, and whitening trays. Kits bought from Complete Smiles also include dental supervision.
Bespoke trays specially designed for your mouth. They help the whitening gel spread evenly around the teeth and limit contact with gums.
The whitening gel lifts stains from your teeth without damaging the enamel. The gel strength varies between the kits.
The shade tab helps you and your dentist assess the level of teeth staining and then monitor progress once treatment begins.
Each kit comes with a leaflet explaining how long to wear the trays, how often to whiten, and how to get the best results safely.
The whitening kits are prescription-only and will be provided by a dentist following an oral examination.
Available for some brands, the shade guarantee promises your teeth will reach a set number of shades whiter (under certain terms).
The treatment journey
Because the teeth whitening kits we provide have professional-grade whitening agents, you must come in for a consultation to receive them.
Clinician trust
Our principal dentist and co-founder is Dr Malavi Sivakanesan, who practises in Harrow and oversees the clinical teams in Bournemouth and Stafford. She holds a Master’s in Dentistry from Norway and brings extensive clinical experience to every patient appointment.
Closely supervised teeth whitening programmes
Your dentist will stay in touch and monitor progress
Remote support whenever necessary

Dentist
GDC 292322
Compare your options
You can choose from day or night whitening, or a premium kit with a shade guarantee. All kits sold include dental supervision with the price.
| Philips Zoom! DayWhite | Philips Zoom! NiteWhite | Boutique B1 Black Diamond Kit | |
|---|---|---|---|
| Overview | Quick daily whitening for busy schedules. | Gentle overnight whitening. | A premium option with luxury packaging. |
| How to Use | Quick daily whitening for busy schedules. | Wear trays overnight (4 to 6 hours) | Wear trays overnight (4 to 6 hours) |
| Kit Includes | 6 syringes of whitening gel, a shade guide and a tray case | 6 syringes of whitening gel, a shade guide and a tray case | Eight syringes of 16% Carbamide Peroxide, Boutique Biomin toothpaste, charcoal floss |
| Shade Guarantee | No | No | Guaranteed to reach B1, the whitest natural shade. |
Not sure which is right for you? Our team can talk you through all the choices.
Ask the teamTreatment fees
We believe in transparent pricing. Whatever treatment you are considering, your full cost is confirmed upfront before you commit to anything.
Not sure which implant option suits you? The team will advise at your consultation.
Ask the teamAll cost estimates are provided in accordance with GDC clinical standards. Financing is arranged through FCA-authorised third-party credit providers.
Proven Outcomes
Our patients share how implants, aligners, cosmetic treatments, and more helped them achieve stunning smiles and regain confidence.
Our Practices
Four welcoming practices serving patients in London, the Midlands and the south coast.
Patient Questions

At-home teeth whitening is generally safe. Your treatment will be prescribed and supervised by a dentist. The whitening gels are professional strength and approved for dental use, and your treatment will be tailored to your teeth and sensitivity level.
Most patients start seeing noticeable results within 1–2 weeks. However, the results will vary depending on the kit you use. The Phillips Zoom! Kits deliver faster results, but the Boutique kits can deliver whiter results gradually.
Whitening results can last several months or even a few years, depending on your diet, lifestyle, and oral hygiene habits. You can hold onto your results longer by not smoking, brushing regularly, avoiding enamel-staining foods, and keeping up with your regular dental checkups.
Technically, yes, you can use whitening trays with your Invisalign aligners, but it requires a lot of caution. Therefore, dentists recommend waiting to use whitening kits once your clear aligner treatment ends. When your teeth are correctly aligned, it allows the whitening effect to apply more evenly.
Some patients may experience temporary sensitivity, but this is usually mild and short-lived. Both Boutique and Philips Zoom include formulas designed to minimise sensitivity. Our dentists can recommend desensitising toothpaste or gels if needed.
At-home whitening kits (Boutique & Philips Zoom!) use custom trays and gels prescribed by your dentist. In-clinic whitening is done by dentists using higher-grade peroxide gels and lasers.
Whitening is suitable for most adults, except for pregnant or breastfeeding women and people with untreated dental problems (such as cavities, gum disease). Teeth whitening kits are not prescribed for dental crowns, veneers, or fillings, as these won’t whiten.
Boutique Whitening is best for those who want a premium-grade kit. Philips Zoom is great if you want a simple, streamlined kit with fast results and built-in sensitivity protection. You can discuss suitability in detail with your dentist during the first consultation.
Get in touch with us directly by phone, email or web form.
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